Rebranding
Sexton Printing
To combat the declining print industry, Sexton expanded its offerings with many data-driven technologies, like Personalized URL (PURL) landing pages, real-time marketing dashboards, video hosting, email/text message deployment, and several types of digital publications. I singlehandedly created a new website, industry-specific collateral, and a variety of presentation materials to help brand traction. As head of Sexton’s creative group, I also enhanced our offerings with marketing consultation, copywriting, proofreading, mailing list acquisition, signage services, website development, dimensional mailer design, and promotional campaign management. Click on the image for a larger view.