Q: What do you get when you cross a mechanically inclined marketing guy with a photographer?

A: A person who can help you capitalize on the business benefits of 3D modeling, rendering, and animation.

Ever since the introduction of a little-known program called Adobe Dimensions, I’ve been leveraging 3D modeling capabilities. It’s not for everything. Food, for example, is still best left to traditional photography. But manufactured surfaces rendered using 3D software can look amazingly realistic. Below is an image of an Apple Magic Mouse. I created and rendered this model without access to any of the actual product specifications!

Scroll down to see a complete 3D exercise—modeling through animation. Have a project? Call me at (612) 790-7723 or use my contact form.

This is a 3D Apple Magic Mouse modeled and rendered by Jeff Nelson.

Why 3D modeling and rendering?

Create promotional materials prior to manufacturing—publish catalogs of on-demand items

Produce effects in a virtual photo studio that would be difficult in real life—“invisible” lights not visible to cameras, transparent objects, exploded views, cutaways, and more

Easily modify shapes, colors, and materials—and retain the virtual studio environment for future use

Develop prototypes by exporting to 3D printers—my Rhino software is suited to industrial design and manufacturing

Use models for animation and 360-degree product views

Render in resolutions beyond camera capabilities—large format graphics look sharp

Eliminate the need to manually outline images—easily place rendered products in environmental backgrounds

Marketing materials can be created without real products. (View a mock PDF brochure.)

3D Animated Video

3D models can be animated in promotional or instructional videos. (Click to watch video.)