As part of an effort to decommodify our printing brand, Sexton offered a number of value-added services, including complimentary seminars. I provided concept development, copywriting, graphic design, email administration, and data management for all seminar communications. Invitations utilized personalized URLs, mobile-friendly landing pages, and confirmation messages containing variable contact information. This event featured several speakers who shared corporate citizenship successes. Other seminar topics included data security, marketing research strategies, and Millennial insights. Click on the image for a larger view.