Rebranding
Villa Landscapes
Villa Landscapes provides top-quality landscape architecture and installation services in the Twin Cities. Their obvious connection with a do-it-yourself landscaping supply retailer and inadequate marketing literature were hampering sales. I directed creation of sales materials, a website, and a new advertising strategy. After several years of mediocre growth, Villa experienced annual gains of approximately 45 percent in the two years immediately following rebranding. Gift boxes were used for several occasions and helped generate a significant number of repeat and referred customers. Click on the image for a larger view.