Publicity
VERSA-LOK Retaining Wall Systems
As vice president of marketing, I directed communications activities. These articles were published within eight months. Ten additional articles had been accepted, and were scheduled for publication during the following six months. Publicity also included countless press releases and television exposure. We worked hard to provide editors and producers with accurate writing, photography, and technical assistance. Consequently, they frequently contacted us for support and we received considerably more press than our competition. This publicity preceded social media, however, today’s need for solid content remains. Click on the image for a larger view.