This is the Clearly Different Mortgage Package spread from Jeff Nelson’s portfolio.

Clearly Different Mortgage Package

The RiverBank

As a consultant and as vice president of marketing, I helped rebrand The RiverBank with a new slogan and development of promotional materials. The collateral reflected the bank’s Clearly Different approach to customer experiences. This mortgage package created the impression with customers that, when it came to home loans, The RiverBank took care of everything. Click on the image for a larger view.

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