This is the Modern Marvels Ads spread from Jeff Nelson’s portfolio.

Modern Marvels Ads

VERSA-LOK Retaining Wall Systems

This national campaign refuted the perception that all retaining wall systems were equal. Illustrations featured semitransparent elements to show that one standard unit could be easily modified to create many design elements. Architects and engineers were especially receptive to the descriptive content. In addition to advertising, this campaign included trade show exposure and a national design contest. These promotions contributed to record sales during the years that they ran. Click on the image for a larger view.

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