This is the Product Launch spread from Jeff Nelson’s portfolio.

Product Launch Materials

Willow Creek Paving Stones

With the addition of a European paver machine, Willow Creek Concrete Products expanded its product line to include interlocking paving stones. I directed development of the new identity, sales tools, technical literature, website, and dealer support materials. First-year paving stone sales exceeded expectations to the extent that sales efforts were moderated to avoid supply problems. Click on the image for a larger view.

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