Kids Savings Club
As vice president of marketing, I implemented a new kids savings program. The Money Buddies Kids Savings Club featured four fun characters, each with a special message about the benefits of saving money. This program included literature, coloring books, a trade show booth, many imprinted items, a parade float, a mascot, and displays promoting savings rewards. The program was consistent with the bank’s participation in youth activities and helped to build a future customer base. Click on the image for a larger view.