This is the Great Lakes Specialty Products spread from Jeff Nelson’s portfolio.

Trade Show Graphics

Great Lakes Specialty Products

In dire need of an image makeover, GLSP faced budget challenges and a potential brand name change. I provided marketing and creative direction for these banner stands. They offered attractive, economical, and adaptable solutions for immediate trade show use. Other banners in the exhibit featured the existing brand name and could be easily replaced in the future. During a year when most exhibitors experienced declines in lead volumes, this company’s leads increased by more than 50 percent. Company personnel unanimously attributed this increase to the effectiveness of the new promotional message and graphics. Click on the image for a larger view.

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