Brand Development
GloPatrol Mobile Sunless Tanning
Beginning only with an idea for a mobile sunless tanning franchising business, I created the entire GloPatrol brand. Responsibilities included naming, brand positioning, logo creation, copywriting, mobile-friendly website development, a variety of print and digital collateral, email design, show exhibits, interactive application materials, and much more. The responsive website included an online booking system, mailing/loyalty list integration, and a franchisee-only resource library. I also assisted with development of franchise disclosure documents and managed all correspondence with the USPTO for trademark registration. Click on the image for a larger view.