Data-Driven Campaign
C.H. Robinson
Using a campaign strategy that I developed and managed, Sexton helped this Fortune 500 client implement a multiple-touch, multichannel promotion to 648 new prospects. Integrating direct mail, email, dimensional packages, personalized URLs, specialized landing pages, and real-time campaign analytics, C.H. Robinson closed new business with more than 60 of these prospects during just a few months. Even more impressive than the conversion rate, this data-driven campaign fostered unprecedented interaction between marketing and sales departments. Six campaign variations have been executed since the initial launch. Click on the image for a larger view.